Posted on April 5, 2022
Ways To Generate Roofing Leads
A roofer is a person (B2C) or company (B2B) who is interested in your service. Leads can be Marketing Certified Leads (MQL) or Sales Certified Leads (SQL).
The professional roofing SEO company improves your website and its reputation online so that it ranks highly on search engine results pages (SERPs) for keywords related to your services. The higher you rank, the better your chances are of attracting visitors and customers to your site.
Image Source: Google
SEO (Search Engine Optimization)
SEO is how you get found on Google. It is one of the most powerful and profitable ways to market your roofing business online and create a sustainable lead generation pipeline.
The goal of SEO is to rank and show up for the types of things people search for so that you can convert them into an exclusive roofing lead. SEO works just as well for generating commercial roofing leads as it does residential roofing leads.
There are two primary ranking factors that we know are most important:
1. High-quality content that gives the searcher what they’re looking for.
2. High-quality contextual backlinks from other websites to recognize you as an authority in your industry.
Content Marketing
Content marketing goes hand-in-hand with SEO and is one of the best ways to establish yourself as an authority in the roofing industry.
Content marketing also gives you an unending supply of content you can distribute and promote on social media, via email, on YouTube, podcasts, trade shows, and speaking engagements.